For years, I've been interested in good copy. And if there's one name that often comes up when good copy is discussed, it's Eugene Schwartz.
However, there wasn’t a proper, dedicated resource for people who wanted to study Schwartz's work. While Breakthrough Advertising is available (and I recommend reading it), finding his full body of work was difficult.
So, I did what any sane (or perhaps slightly insane) creator would do: I built this site. A complete collection of Eugene Schwartz’s genius, all in one place.
His master swipe file is here—examples of good copy to study, take apart, and use (ethically, of course). You can download each swipe as a PDF or browse it online.
Explore the swipe file. Dissect a few ads. If it helps, copy a few ads by hand. But most importantly, use what you learn. That’s the only way to get good at this.
—Saloni
P.S. If you have any questions, or just want to say hi, write me at saloni@sentencestudio.my.